5 tips for writing good Facebook posts- amazing tips to help you thrive your business online (worldwide) and a chance of making cool money online from your Facebook posts on every page.
The nature of how Facebook works, people sharing what they like with their friends means your messages quickly reach people who don’t follow you but might if they saw what you were publishing. Below are five rules for how to write effective Facebook posts.
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Be Anything But Boring
Boring doesn’t work on Facebook. It’s too easy for your fans to scroll past boring, especially on a mobile device, which almost 400 million people use as their only way to access Facebook.
For example, if you’re a dry cleaner having a sale on men’s dress shirts, you could say something boring like save 25% off men’s shirts this weekend, guaranteed by Sunday at 6 p.m.
If you’ve got something a bit boring don’t post it until you’re happy once it’s out there, it’s out there for good, even if you delete it.
Keep Your Posts Short
Ever heard of the acronym TLDR?
Facebook research shows that posts between 100 and 250 characters get 60% more likes, comments, and shares than posts with more than 250 characters generated only 27% more engagement. That’s why the two “non-boring” examples above are a tad longer.
Of course, brevity often takes more time to accomplish than verbosity. But your audience will get the entire message, giving it a shot at being shared.
Use Images and video
According to KISS metrics, Facebook posts with photos get “liked” 53% more and generate a whopping 104% more comments than text-only posts.
Back to the dry cleaner: you could post before and after shots of a red wine stain to showcase your skills or photos of happy customers.
Or if you are a better dry cleaner than you are a photographer, you could post a video, such as a fantastic clip featuring the most famous dry cleaner in popular culture.
Stay Regular and Relevant
Someone “liking” your page is one-half of a social contract: they’re saying they appreciate your content and want to see more of it. The other half is you continue to publish. So if you’ve committed to posting once a day (which according to most Facebook experts, is just about right) make sure you keep it up.
Create and maintain a content calendar so you can schedule your messaging, whether you post weekly, bi-weekly or monthly. Write some posts in advance so you can not be boring (see *Be anything but boring”, above).
Pay For Impression Once In a While
Not all fans will see every post you make or create. Facebook builds an algorithm into every user’s newsfeed to show them a random selection of posts on a given day.
If a post sets personal records for “likes”, comments and shares, you can pay Facebook to “boost” it to have even more of your fans see it, or you can target “lookalike audience” people who aren’t fans but who share similar qualities as your fans.
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