How to start affiliate marketing in Nigeria could result in a lifetime opportunity for you. You’ll discover the best affiliate marketing programs and strategies to make passive income.
In fact, one of the lucrative businesses you could do and start making money online is affiliate marketing. Based on Statista’s report, affiliate marketing spending in the United States alone will reach $8.2 billion by 2022.
There are things you need to do to become a successful affiliate marketer. So as a beginner, the guide will walk you through the whole process.
You’re going to learn the rudiments of marketing other people’s businesses and earn commissions online. Affiliate Marketing is one of the most profitable online businesses you could do with no capital, you no longer have an excuse for not making money online.
This is the kind of business you do where you don’t need to have your own product, inventory, stores, or shipping capacity before you can make money.
If you can persuade people and influence their purchasing decisions, then affiliate marketing could be a great way for you to make money online.
Meanwhile, affiliate marketing for beginners may be challenging.
But the truth is you have to work hard to earn big commissions. And if you can follow the right strategies, affiliate marketing really pays off.
- 1 What Is Affiliate Marketing?
- 2 How Affiliate Marketing Works
- 3 How To Start Affiliate Marketing In Nigeria
- 4 Choose Your Niche
- 5 Benefits of focusing on a niche
- 6 Join Top Affiliate Programs
- 7 Creating Marketing Platforms
- 8 Content Marketing Strategy
- 9 Build Your Audience
- 10 Target Your Audience
- 11 Promote Relevant Products
- 12 Best Affiliate Marketing Programs In Nigeria
What Is Affiliate Marketing?
Affiliate Marketing is a “performance-based” marketing strategy.
It allows big businesses to reward those who are affiliated with them for their marketing efforts to make people buy their products or services.
Affiliate Marketing, however, is an amazing sales and marketing model that allows you to market and promote for businesses that are into e-Commerce and earn commissions.
In Nigeria, the top paying affiliate programs to join include:
- Jumia affiliate
- Konga affiliate
- Wakanow affiliate
- Bet9ja affiliate
- PayPorte affiliate
- Vconnect affiliate
- Web4africa affiliate and so on.
You can use your website, blog, or social media pages to market for them online.
But before joining the top paying affiliate programs, it’s important for you to know how affiliate marketing works.
How Affiliate Marketing Works
As you may need to know, you have to work before making money from affiliate marketing.
However, the following steps demonstrate how the programs work:
- Promote products
- Customers find products
- Customers buy products
- You make commissions
Promote Your Affiliate Products
After signing up for any affiliate marketing program, you must commit your efforts to promote the business. You can join any of the best affiliate marketing programs in Nigeria.
What matters most is promoting the products that you can handle professionally.
Customers Find Products
This can happen via your marketing platforms- affiliate website, blog, or even social media.
Assuming you want to help Jumia affiliate to promote Gillette shaving blades on your Facebook page, any of your audiences who need a shaving blade at the moment can be potential customers.
All you need to do is to frequently publish content related to shaving and recommend Gillette shaving blades to the audience.
Customers Buy Products
Once the customer visits Jumia and purchases the blade, Jumia has an e-commerce system that processes the transaction. Each customer you lead to Jumia will receive his purchased item at his doorstep.
You Make Commissions
Different companies offer commissions to their marketers at different rates. So, when you lead more customers to them, you earn more commissions.
If a customer buys a product 10 times, your commission will be 10× of the actual rate.
In fact, you can generate a thousand customers with a single affiliate link and your commissions will be a thousandfold.
How To Start Affiliate Marketing In Nigeria
The same way affiliate marketing is done in Nigeria is done in every other part of the world. The truth is learning how to start affiliate marketing can be sweeter than you thought.
If the business isn’t viable in the environment you find yourself in, you can target different geographical locations without leaving the corners of your room.
Most successful affiliate marketers like Neil Patel, Pat Flynn, and Bill Hartzer don’t have any secrets regarding their success too.
They talk about it in their posts all the time.
Meanwhile, the following steps are on how to start affiliate marketing in Nigeria and I will walk you through each of these steps to make you learn the businesses successfully.
So here are things you need to do:
- Choose your niche
- Join top affiliate programs
- Create your marketing platforms
- Adopt content marketing strategies
- Build your audience
- Target your audience
- Promote relevant products
- Repeat step 4-8
Choose Your Niche
Your niche is very fundamental to what affiliate program you want to join.
It determines what affiliate programs to focus your attention on and what you want your business to be known for.
If you are into sports, what sport is it?
Those who are into fashion will perform well if their niche focuses on specific aspects of fashion such as men’s fashion, women’s fashion, or kids’ fashion.
It’s unproductive to focus on multiple niches at a time.
As a soccer enthusiast, you can simply choose soccer instead of addressing sports as a whole.
When you’re talking about soccer, swimming, car races, boxing, and wrestling at the same time, it confuses your audience. Consequently, that will affect your turnover.
Focusing on a more specific niche will help you attract leads from the people that have the tendency to buy your affiliate products, not those who will land on your website and walk away.
Benefits of focusing on a niche
Affiliate Marketer Training has a list of what you can benefit from focusing on your niche.
- To help consumers identify your business in the crowd.
- Targeting and maintaining good customer relations.
- To help establish authority in your niche.
- To help find the best affiliate marketing program that supports your niche.
Join Top Affiliate Programs
You just have to ensure you join programs that are relevant to your audience.
When you join an affiliate program, it becomes your responsibility to help the company promote and generate potential leads for its business.
Depending on your marketing platforms, you need steady web traffic to generate leads and convert.
You can use Pay Per Click (PPC) advertising, Search engine marketing, search optimization, email marketing, Facebook, or video marketing strategy to generate leads.
Creating Marketing Platforms
If you have an active social media account like Facebook, Twitter or Instagram, you can perform excellently by linking them to your website or blog.
Most affiliate marketing programs want to know your authority and relevance to their programs before approving your request.
They assess you based on the engagement rates of your followers both on your website, blog, and social media.
So, if you have a good website and highly engaging social media accounts, you can link them together to maximize your performance.
Content Marketing Strategy
Content marketing is a marketing strategy used to create and share relevant content that can attract and retain a target audience in making a certain profitable customer action.
Content marketing can be in different formats, ranging from text, audio, video to info-graphics.
Affiliate marketers use this strategy to help their audience find answers on the web.
Having identified your niche and audience, then you can find products that are relevant to your audience.
Build Your Audience
It’s sad to get to the stage of building an audience and your content can’t reach the right audience.
So, all you have to do is to start building your own audience by targeting their search intent with the right keywords.
There are many ways to build a target audience. And this includes the use of the following strategies:
- Email Marketing
- Social Media Marketing (SMM)
- Pay per click (PPC) Advertising
- Search Engine Marketing (SEM)
- Search engine optimization (SEO)
Target Your Audience
Audience targeting is sharing relevant content with the right audience at the right time. Targeting doesn’t mean spamming or tricking your audience.
Spamming is the system of sharing unsolicited content on the web repeatedly to advertise a business on the internet.
If you’re too disturbing, your audience might report you to Google. And if your report gets to them, they might remove you completely from their properties.
Another abusive advertising is the use of marketing cliches. Too much exaggeration in your marketing campaigns is also not going to help.
Using some unrealistic phrases to compel patronage is unprofessional.
Leave your audience with your real intent to decide what to do with your content.
Promote Relevant Products
As an affiliate marketer, your work includes guiding your audience to do something in a certain way and offering products or services that can help them get good results.
They will be happy with you.
It’s not your job to track sales, provide customer service, fix prices and authenticate payments as an affiliate marketer. The affiliate companies handle that.
Meanwhile, you have all the time in the world to market what is relevant to your audience.
Repeat Steps 4-8
Your prospective customers may not show interest in you immediately or during the very first time, they visit your marketing platforms.
In fact, you won’t see traces of someone following you but that doesn’t mean you’re not being followed. Those who are in dire need of your products follow you silently.
But because they don’t trust you yet, they won’t make you notice them.
Repeating yourself will make them know you can offer them better information, products and services they desire.
Best Affiliate Marketing Programs In Nigeria
Depending on your niche or market interest, there are different affiliate marketing programs that you can join.
These are some of the best affiliate marketing programs in Nigeria for beginners:
- Jumia affiliate program (now Jumia KOL)
- DomainRacer affiliate program
- YuBoss Konga affiliate program
- WhoGoHost affiliate program
- Payoneer affiliate program
- Web4Africa affiliate program
- WakaNow affiliate program
- TravelStart affiliate program
- Bet9ja affiliate program
- PayPorte affiliate program
- VConnect affiliate program
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