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Posted 3 months ago

Metro Africa Xpress (MAX) – We are a team of passionate people and a leading technology-enabled company driven by a vision to solve the mobility challenges in Africa. We want to get people and goods to their destinations hitch-free. It is personal for us because we understand the frustration of epileptic transportation. We are making mobility safe, affordable, accessible, and sustainable through the deployment of high-performance technologies and operators.

Field Marketing Manager Job Summary

JOB TITLE: Field Marketing Manager


JOB TYPE: Full-time

Field Marketing Manager Job Details

Job Description

  • We are looking for a reliable and seasoned Field Marketing Manager who will manage, plan, field marketing campaigns and coordinate day-to-day projects and other marketing employees across Nigeria and our growing footprint across Africa.
  • You’ll play a major role in executing and measuring results of various marketing campaigns.
  • You mustbe highly analytical, a self-starter, results-oriented and able to thrive in an entrepreneurial andfast-paced environment. We are also committed to and encourage equal opportunity.
  • As Field Marketing Manager you will report to the Director of Product Marketing and coordinate withinternal teams (e.g. Growth/Sales). You will be supported by a growing number of Field MarketingAssociates, as well as MAX’s dedicated field marketing agency.

What You’ll Do

  • Planning field marketing events, including choosing locations, materials and staff forassignments.
  • Managing key vendor relationships, including MAX’s field activations agency partners,collateral suppliers and licensing intermediaries.
  • Liaise closely with the Field Sales team, in order to ensure field marketing efforts deliver quality leads that the FS team can close.
  • You will be in charge of a field marketing calendar of events, which will likely include multiple activations, across multiple cities in multiple countries, at any given time.
  • The field marketing calendar you develop will also need to make provision for seasonal promotional opportunities, as identified in conjunction with the Director of Product Marketing.
  • Auditing the results of field marketing efforts to identify strengths and weaknesses and adjust methods accordingly.
  • Deliver a results report for every activation activity, as well as weekly and monthly reports of activation activity impact per city.
  • In particular, develop processes to measure footfall, reach, engagements and number and quality of leads generated.
  • You will also take accountability for the budgeting process for individual field marketing interventions, and report on key metrics such as cost per lead.
  • Ensure all events and field marketing campaigns are delivered on time and within budget, measure and report on their effectiveness.

What You’ll Need

  • Degree in Marketing, sales or relevant field
  • At least 5 years of experience delivering, accelerating and expanding sales pipeline through regional marketing or similar role
  • Strong written and oral communication
  • Ability to communicate in Yoruba and Pidgin an advantage
  • Highly organized and proficient at managing multiple projects at the same time
  • You are entrepreneurial and work well in a rapidly changing environment
  • You are creative, innovative, and always think outside the box
  • Ability to work in a global context – Previous experience working in high-impact environments is preferred
  • Past track record of recruiting and developing a high performing team
  • Passionate about customers and demonstrated experience in building strong relationships
  • Understand the diverse nature of different countries i.e., work environments, cultures, market changes, customer behavior, etc.
  • Futuristic and visionary with an entrepreneurial mindset, agile and adapts quickly in a fast-paced environment
  • A data-driven method for decision-making using KPIs and metrics.

Application Deadline
29th May 2022.

How to apply
Interested and qualified candidates should send their CV to: recruitment@maxdrive.ai using the Job Title as the subject of the email.

Job Features

Job Category

Marketing Jobs

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